PHOENIX – Feb. 2, 2011 – In markets where numerous homes are up for sale, agents should uncover the story of their listings, researching the house’s unique history and using it along with lifestyle features to capture the attention of buyers and make the listing stand out.
Agents should interview the current owners to find out what they love about the property and how they use the home, which could shine a light on unique architectural features or uses. Another option is to request old photos of the home in order to show buyers how the property has evolved – a strategy that works best for older dwellings.
Agents also may brand the property, selecting a name and writing a property description to attract a certain kind of buyer. For instance, a home near Camelback Mountain in Phoenix was called “Camelhead Camelot,” and the property description called it an “entertainer’s heaven,” with room for hundreds of guests.
It’s important for agents to know the target audience and tailor the home’s story accordingly.
Source: Realtor (02/11) Vol. 44, No. 2, P. 30; Sieger, Maggie
© Copyright 2011 INFORMATION, INC. Bethesda, MD (301) 215-4688
No comments:
Post a Comment