Wednesday, August 31, 2011

Foreclosed Home Owners Take Out Revenge on Properties


Some foreclosed home owners are taking out their anger on the homes they are forced to leave behind, smashing holes in the walls, scribbling graffiti everywhere, leaving piles of trash, and ripping out appliances.

More banks -- facing a growing problem from trashed foreclosures -- are opting to offer homes at big discounts rather than fix the repairs, which can send surrounding home values in the neighborhood spiraling down, experts say.

Real estate pro Nick Davis with RE/MAX Premier Group told the Tampa Tribune that he has seen some home values greatly diminish from foreclosed home owners who have trashed it. For example, he recalls one home that would have fetched $250,000 back in 2006 during the housing boom that would now sell for about $75,000 because it was trashed by the former owners.

"It looks like someone took revenge," Davis says about the home, which had holes in the wall, appliances ripped out, and piles of trash. "Unfortunately, we're seeing more of this. We've seen cement in the plumbing systems, the air conditioners ripped out from the outside, wiring being removed."

Some real estate professionals and lenders are even blaming the high number of real estate deals falling apart due to more homes being left in poor condition by the original owners.

Buyers "look at these homes and say, 'If this is the damage I can see, what else did the home owner do to this place that I can't see?' " Davis says.

Some home owners facing foreclosure place the blame on banks for their woes so they leave behind a mess for the bank. But trashing a home can backfire. Some banks are saying they may even start taking steps to sue home owners for the cost of repairs, and law enforcement officials say home owners can be charged with vandalism as well as theft if they remove items that don’t belong to them from the home.

"Anything that came with the house needs to stay with the house," says Larry McKinnon, spokesman for the Hillsborough County Sheriff's Office in Florida. "You may think you're getting back at the bank. But the bank may have the last laugh."

Source: “Trashing Foreclosure Homes May be on the Rise,” Tampa Tribune (Aug. 30, 2011

Listen while You Work


An ancient Chinese proverb reminds us; “To listen well, is as powerful a means of influence as to talk well.” While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you consider yourself a good listener? Perhaps a more important question might be, how would your customers, business associates, friends and family members rate your listening ability? Their feedback just might surprise you, because most people believe they’re much better listeners than they truly are.
Poor listeners frequently confuse the physical act of hearing with the emotional art of listening. While hearing is a function of biology, active listening skills must be acquired and developed. In the selling process, when you talk you merely provide information—but when you genuinely listen you show respect, create trust and develop rapport. Unfortunately, our educational system places emphasis on speaking and writing, but not on listening. For example, I have a good friend with a PhD who speaks three languages fluently, but can’t listen worth a hoot. The only way to become a better listener is to mindfully practice “active listening” in all of your daily encounters—from the kitchen table to the sales table.

Active listening is making a conscious effort to hear your customer’s words as well as to try and understand the total message being sent, both verbally and nonverbally. It requires you to listen not only with your ears, but also with your eyes. It’s important to monitor your customer’s body language gestures and look for congruency between words, posture, movement and tone of voice.

Are you able to stay focused on your customer or does your mind wander? By giving your customer your full and undivided attention, you’re laying a foundation of trust and building rapport. Discipline your mind and put aside distracting thoughts. Each time you catch your mind starting to wander, “grab it” and immediately refocus your attention back to your customer. Show that you’re listening by using your body language gestures to convey your attention. A simple smile or nod of the head conveys that you’re listening without interrupting your customer’s flow of thought.

The best salespeople have a tendency to listen like a homicide detective and ask great probing questions. They don’t make assumptions, they summarize and seek clarity. An occasional question or comment to recap what has been said communicates that you understand the message. Until this is done, your customer will resist your input.

Where communication is poor, mistakes increase, relationships breakdown and opportunities to make the sale are missed! If you want to enhance your professional image, strengthen relationships and dramatically improve your sales effectiveness, I encourage you to listen while you work.

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions.

For more information, visit www.johnboe.com [2].

RISMedia welcomes your comments and questions. Email realestatemagazinefeedback@rismedia.com

South Florida Real Estate Inventory





Compiled by Condo Vultures Realty using the South Florida Shared Multiple Listing Service. Active listings are properties where no current sale contract exists; pending sales are properties in which a contract for sale has been executed, but not yet closed. Listing brokers control the status of a property listing. --

Tuesday, August 30, 2011

Home Prices Edge Higher


Spring buying pushed home prices up for a third straight month in most major U.S. cities in June. But the housing market remains shaky, and further price declines are expected this year.


AP
Home For Sale - Reduced Priced
--------------------------------------------------------------------------------


The Standard & Poor's/Case-Shiller home-price index shows prices increased in June from May in 19 of the 20 cities tracked.

A separate figure shows prices rose 3.6 percent in the April-June quarter from the previous quarter. Those numbers aren't adjusted for seasonal factors.

Over the past 12 months, home prices have declined in all 20 cities after adjusting for seasonal factors.


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Chicago, Minneapolis Washington and Boston posted the biggest monthly increases. Metro areas hit hardest by the housing crisis, including Las Vegas and Phoenix, reported small seasonal increases.

Foreclosures And Florida


Foreclosures Still Affect Florida Real Estate
With 40,000 properties in process, market is in best shape it's seen in four years.
By RALPH DE LA CRUZ
SPECIAL TO THE LEDGER

Published: Monday, August 29, 2011 at 10:24 p.m.


There's no doubt what the F-word has come to mean in Florida during the past three years.

Foreclosure.

There are almost 40,000 properties now in foreclosure in the Sunshine State. Almost 30,000 more are in the short sale process, which means homeowners are underwater on their homes and are trying to sell them for less than they owe the bank. Another 56,000 are in preforeclosures — homeowners are behind on their mortgage payments and are at risk of foreclosure. These are the short sales and foreclosures of tomorrow.

And this is the best it's been in four years.

Just two years ago, in 2009, the state had 516,711 foreclosure listings. That was almost 6 percent of the state's entire housing stock.

Things became so bad — Lee County alone had a 25,000-case backlog — that the state hired back former judges to hear the backlog of cases. Funded by federal stimulus money, the courts became known as "rocket dockets."

Using expedited procedures, the judges ripped through their dockets, sometimes at a 1,000-case-per-day clip. The only pertinent question was: Are you behind on your payments? Some cases were closed in seconds. So fast, homeowners' lawyers complained, that shortcuts were being taken and their clients' cases weren't really being heard.

The American Civil Liberties Union filed a petition asking the courts to stop using the expedited measures. The ACLU also alleged that the courts were restricting access to the court proceedings, particularly for the press. The ACLU's petition was denied, but when the funding for the so-called rocket dockets ran out in June, the cash-strapped state government did not re-fund.

But the overwhelming number of cases also created opportunity. The man defending the Bank of New York Mellon in the ACLU case was Fort Lauderdale lawyer David J. Stern. Stern's office churned through tens of thousands of foreclosure cases. Again, speed and efficiency were the priority — at the expense of accuracy and truth, investigators found.

Investigators for the Florida Attorney General's office would find that Stern's office falsified, made up or didn't file documents. He lost his big-name clients. Fannie Mae and Freddie Mac stopped working with him. And at the end of March, Stern got out of the foreclosure business. The effect was that 100,000 additional cases were dumped into an already-overwhelmed system, affecting homeowners, prospective buyers, neighborhoods and communities, regulators, courts and banks.

Using 2010 figures from the real estate data system RealtyTrac, the Florida Center for Investigative Reporting found the following three ZIP codes' communities had the most foreclosures per square mile:

The Fort Myers exurb of Lehigh Acres, ranked third in foreclosure density;

Davenport, just west of Kissimmee, was second;

And high-rent, high-rise Brickell Key in downtown Miami, topped them all.


LEHIGH ACRES (33972)

Lehigh Acres was the place where Florida real estate speculation and hucksterism were born.

In the 1950s, Chicago millionaire Lee Ratner bought up thousands of acres in the area. With the help of Miami marketer Gerald Gould, he split them up into half-acre lots and marketed them to cold-weary northerners. They sold more than 12,000 lots in the first year, some for as little as $500.

By the 1970s, Lehigh Acres had been subdivided into 150,000 lots. But the developers had been so focused on subdividing and selling that they overlooked planning. Things such as schools, parks, hospitals and stores were overlooked.

"In the annals of real estate marketing, Lehigh Acres is legend," wrote journalist and author Paul Reyes in an article for Harper's titled, "Paradise Swamped" that he would later turn into a book. "In the history of urban planning, it was apocalyptic."

By the late 1990s, lots that initially sold for just less than $1,000 were going for only $2,000. But then came the real estate boom. With loose credit and so much available land a 15-to-20-minute drive away from a Florida beach area, Lehigh Acres was at the heart of that boom. No need to bus in winter-weary northerners, no need for hucksterism.

Jesus Gutierrez lived Lehigh Acres' latest real-estate roller-coaster. Gutierrez, 52, once had been a mortgage broker in the area, and his wife a Realtor, back when it seemed demand for properties was infinite.

From 2004 to 2006, the number of homes in Lehigh Acres nearly doubled.

Just in time for the bubble burst of 2007.

"The faces you see here are new faces," Gutierrez said recently.

He paused to blow up a helium balloon in the small office of his miniature golf course, Fiesta Golf and Party, in Lehigh Acres. The Gutierrezes bought the business after housing tumbled.

"The real estate market was the base for the economy here," Gutierrez said. "Everybody was making money in real estate. And then it all came down in late 2007, early 2008."

The median housing price in the Fort Myers area went from $322,000 in 2005 to $215,000 in 2007. By 2009, when Lehigh Acres was featured as the face of Florida foreclosure in The New York Times under the headline, "In Florida, Despair and Foreclosures," the median price had fallen to about $107,000. Two-thirds of the value had vanished in only four years.

"It always seemed there would be building going on here," said Chris Van Note, who has lived in Lehigh Acres for 27 years.

But construction halted and jobs disappeared. From March 2007 to November 2008 — 20 months — the unemployment rate went from 3.5 percent to 9.8 percent.

"It's been a stampede out of here," Gutierrez said. "And everything's down. Before, I used to be able to get $500 for a party. Now, $100. So here I am, blowing up balloons."

"There are no jobs," said Jamie Hargett. "I even filled out a job application to clean animal kennels. I didn't get a call back."

Jamie and her husband, Jeremy, a carpenter, are recent arrivals from Indiana.

The Hargetts are hoping to get a deal on a foreclosure. But they complain they can't get into one.

"Jeremy called three real estate agents and didn't get a call back," Jamie said.

Without steady work, they've been unable to get financing for the 3,800-square-foot home they were hoping to buy for $80,000.

So they and their five children continue to rent a three-bedroom home despite the fact there are entire neighborhoods of empty, shuttered houses.


DAVENPORT (33897)

Because of its proximity to neighboring Kissimmee, Davenport has always tried to cash in on Central Florida's amusement park industry.

At the intersection of I-4 and U.S. 27, Davenport had been the home of Circus World amusement park since 1974. After Circus World closed because of anemic attendance, the site became the baseball-themed amusement park Boardwalk and Baseball in 1987.

Three years later, Boardwalk and Baseball was sold to Busch Entertainment, which already owned Busch Gardens amusement park, an hour's drive away. Saying Boardwalk and Baseball had never made money, Busch closed it down. Davenport's amusement park dreams ended. The land was converted to shops and development. But that became the beginning of a breathtaking 16-year boom in development that would transform U.S. 27 on either side of I-4 into a mélange of planned communities. Davenport is the real estate bubble in brick-and-mortar reality.

"Everything was great," said Antonio Vega-Pacheco, a real estate agent who works the Davenport area for Charles Rutenberg Realty.

"The market was booming," the former mental health counselor recalled. "But that was my rookie year. September 2006, that's when everything started to change."

Perhaps because Vega-Pacheco made his bones in this market, he doesn't sing the foreclosure blues.

"We have 295 active listings," he said. "And only 14 are foreclosures. They sell like hot cakes. In five years, I've only had one foreclosure that didn't close. That's mostly what I sell. Eighty percent of my sales have been foreclosures. I'm almost afraid of what's going to happen when foreclosures stop."

What Vega-Pacheco fears are the short-sale properties.

"Only one in five short sales sells," he said. "And that's higher than it used to be. The average short sale in this market takes up to eight months to close."

Unfortunately, only 14 listings are foreclosures, while 71 listings — nearly a quarter — are short sales.

A short sale is when a homeowner finds a buyer, but at a price below what's owed the bank. In order for the short sale to go through, the bank has to agree to absorb the loss between what's owed and what's offered. Because they involve at least three parties, short sales are notorious for taking a long time and developing into complicated transactions. If a short sale doesn't happen, the bank will end up foreclosing on the delinquent homeowner. Once it owns the property, the bank has greater flexibility in selling the house — and perhaps even making a profit. Therefore foreclosures are typically simpler and quicker than short sales.

Vega-Pacheco has done well in these turbulent times because he understands the processes, the numbers and the market.

"In this ZIP code, half the homes were built to be short-term rentals." Vega-Pacheco said. Davenport is a 10-to-15-minute drive from the Disney, SeaWorld, and Universal theme parks.

He shows off a six-bedroom, three-bath home with a screened pool in a gated community. It seems like a nice single-family home — until you spot the telltale sign: a set of "pool rules" on the screen next to the pool. Something you don't see at most single-family homes.

"The majority of buyers — and the renters — are Europeans, British looking for a place to stay when they come to the theme parks," said Vega-Pacheco. "An entire family, maybe even a couple of families, can stay in one of these homes."

But that still leaves half the homes that aren't for short-term rental.

"I was the second person to buy a lot here," said Stephen Maklingham, a homeowner in a subdivision called Legacy Park, which sits, like the rest of the town, on U.S. 27, that runs from South Florida to the statehouse in Tallahassee. "When I bought it, it was only on a blueprint."

As Maklingham watered his yard, neighbor Deyanira Sanchez stopped by. "Back then," she said, "all they were building out here were houses. Short-term rentals were not allowed." In 2005, their houses were valued at $280,000.

"We all thought it would soon be worth half a million dollars," Maklingham said. Two years later, the value had dropped to $130,000.

In December, Maklingham had it appraised at $124,900.

Down the street sits a house that's about to go up for auction. It once had been valued by the county appraiser at almost $200,000. Now, it's valued at $90,000.

And their community fees haven't gone down. The only things that have gone down are expectations.

"Since there are so many people in foreclosure, and they aren't paying their fees, community improvements have been put on hold," Sanchez said. The expansion of a basketball court and a planned pool have been postponed.

But unlike in Lehigh Acres, there's a sense in Davenport that things have bottomed out and are on their way back up. "Last year was terrible," said Maklingham. "It was like, ‘Where'd everybody go?' We're starting to see more people coming back."

If you're Oscar Melara, your only choice is to be optimistic.

Melara opened up a small coffee shop, called 3 Nenas ("3 Girls"), in a half-empty strip mall in April 2009 — near the low point of the real estate market.

"I ran in while everybody else was yelling, ‘Fire,'?" Melara said.

He said that last year was rough, but he's already seen a marked improvement this year.

"Most of my customers are renters, and the renters have started coming back," he said. "I'm staying, regardless of what happens."


BRICKEL KEY (33131)

The monied interests on Brickell Key certainly aren't going anywhere.

Three years ago, real estate agent Ned Berndt was writing on his Miami Condo Lifestyle blog about the opportunities that existed among Brickell Key's 11 high-rise condo buildings.

"There are 11 buildings on Brickell Key, several have become great buying opportunities for the serious investor," he wrote in September 2008. "These Miami Condo buildings are struggling, they have a very large percentage of their units for sale."

Berndt went on to say: "If you are an investor, with cash and a long-time horizon for holding, now is the time to start buying. The banks are selling at record low prices and they will have more and more inventory as the short sales foreclose."

These days, Berndt is considerably bullish about Brickell Key. In fact, he questions whether 33131 has a foreclosure rate worth noting. "We're having our best year," Berndt said. "The prices are right and foreign currencies are strong relative to the U.S. dollar."

That last point is important because the ritzy digs on Brickell Key are prime targets for South American and European buyers as well as multinational companies.

"Most folks think of real estate as being linear," Berndt said. "That is, if the market's up, it'll always be going up. If it's down, it'll always be down. They don't think in terms of waves. The international investors get it."

So things have significantly improved on Brickell Key. But it remains at the top of the density foreclosure rankings because of the number of units in a relatively small area.

In 2010 there were 6,287 residents in 33131, and 1,111 foreclosures in the half-square-mile area.

Stroll through Brickell Key these days and you're likely to come across a lot of people like Ansgar Meier.

"I may not be the best person to speak with," Meier said while on a morning jog on Brickell Key. "I'm not from here. I'm from Germany. And I rent."

Actually, he's a prototypical Brickell Key resident: renter and foreigner. And as with Davenport, that wide base of prospective renters and buyers — particularly from overseas — has given Brickell Key a measure of resiliency in a tough market. Brickell Key not only has those 11 condo buildings on the stunning, impeccably kept island in downtown Miami, but a huge, five-star hotel and two large office buildings.

To a large extent, Brickell Key's rebound is also a reflection of Miami-Dade's real estate fortunes in general.

According to records from the Miami-Dade clerk of the courts, there were 7,800 foreclosures in 2005. By 2008, that figure had skyrocketed to 57,000 for the year.

In 2009, there were 64,000 foreclosures. They averaged 6,000 per month for the first four months, including 7,000 in March alone. The rest of the year averaged 4,000-5,000 per month.

And then, things started to stabilize.

At the start of last year, the average was 4,000 per month. But in October, that rate halved and then dropped to 1,000 per month by the end of the year.

And it's stayed about the same this year.

Of course, such figures can oversimplify things.

They don't take into account how many properties are in preforeclosure. Or reveal the impact of the "rocket dockets" shutting down because of the state government's fiscal condition. And they don't yet reflect the David Stern effect.

"Everything in Florida has come to a complete standstill because of the David Stern mess," said Steve Dibert. Part of a growing foreclosure industry, Dibert is a forensic auditor: He investigates and reviews all the paperwork associated with a loan to make sure it's proper. He works for homeowners who are being foreclosed on by lenders.

"(Stern) dumped 100,000 cases into the system and basically shut it down," Dibert continued.

Dibert has been busy lately, what with Stern's shortcuts, banks' "robo-signing," and a computer program used by the financial industry called MERS. MERS is an acronym for Mortgage Electronic Registration System. On its website, MERS Inc. explains: "MERS is an innovative process that simplifies the way mortgage ownership and servicing rights are originated, sold and tracked. Created by the real estate finance industry, MERS eliminates the need to prepare and record assignments when trading residential and commercial mortgage loans."

The problem, folks such as Dibert are finding, is that MERS sometimes has glitches. Loans were misrouted or wrongly assigned, information was incorrectly inputted.

John Hughes is one of Dibert's customers. A 22-year resident of Destin, Hughes became a real estate broker eight years ago. He bought a home for $140,000 and then took out a second mortgage to buy other properties to "flip" — fix up and quickly resell for a profit.

And then the bubble burst and flipping became a game of musical chairs. Hughes was the player left standing without a chair.

Two years ago, Hughes was foreclosed on by Bank of America. But rather than simply give in, he decided to represent himself and hired Dibert as a mortgage auditor to check out whether his loan had been properly executed.

What Hughes and Dibert found was stunning. It turned out that Countrywide Mortgage, the first lender, didn't have the original note.

"Mortgage assignments weren't done right," Hughes said. "There were competing claims of ownership (of the loan)."

Bank of America, which bought the failing Countrywide in 2008, claimed ownership of his loan. So did Fannie Mae.

And, said Hughes, "I found out that David Stern had been involved in my case."

Variations on Hughes' case, and his strategy, are becoming more commonplace as besieged owners put the pressure on banks to demonstrate they've completed their paperwork correctly.

And it worked for Hughes.

Last month, a judge dismissed the foreclosure case against him. Which doesn't mean it will go away. But the lenders have to re-file the case and start all over.

In the first quarter of this year, one in every 152 housing units in the state was in foreclosure. And when the federal government's Making Home Affordable Program held a loan modification event in Hollywood recently, 612 people showed up in the first two hours.

It's still scary out there.

And we're told by economists and foreclosure specialists to brace for the next wave of foreclosures.


[ Ralph De La Cruz writes for the Florida Center for Investigative Reporting. ]
Copyright © 2011 TheLedger.com — All rights reserved. Restricted use only.

Thursday, August 25, 2011

7 Steps to Make It Easier for You to Be Resilient


Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in business.

What is emotional resilience? It is the ability to quickly return to a state of poise, confidence and ease no matter what curves are thrown your way.

Here are seven steps to gaining emotional resilience:

1. Have a high level of belief in yourself:
Know that whatever happens, you are offering something to the marketplace that is extremely valuable. Know your uniqueness and communicate it clearly.

2. Have solid boundaries:

You don’t need emotional walls in business, but you do need to set and maintain solid boundaries. This especially includes the ability to say “no.”

3. Always go for a win/win:

Give yourself permission to know what you want and go for it. Make sure it is a win/win. Rule of thumb: If the interaction is not going to be a win/win, refuse to be involved in it.

4. Keep an attitude of high intention and low attachment:

When you’re in negotiation, you need to be strong and assertive with a high intention to succeed. It may sound paradoxical, but you must also be detached from the outcome, knowing that you did your best.

5. Remain focused on the task and keep your emotions in check:

In your personal life, live it up! Have a ball! Allow yourself to laugh, cry and get angry. In your business life, however, keep cool and keep your emotions in check. This will make it easier for you to attend to the task at hand.

6. Stop trying to make your clients into your friends:

If you really want to be emotionally resilient, don’t create dual relationships. They tempt you to get emotionally involved and then take everything personally. To be resilient, you need to stay impersonal, centered and calm.

7. Create positive self-talk:

Don’t let your Inner Critic run the show. Develop the voice of your Inner Ally so that you are always tuned into positive self-talk. You’ll hear statements like: “Good Job” or “Don’t sweat the small stuff.”

How good are you at keeping your Inner Critic at bay and filling your mind with positive self-talk like “I’m proud of myself for…?”

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 15 years of expertise in marketing. Her powerful transformational work creates a Success Formula for Real Estate Professionals ready to create a Multiple 6 Figure Income. To get your free report: “7 Simple Strategies to More Clients in 90 Days” and to apply for an Initial Complimentary Consultation, go to www.90daystomoreclients.com.

Tuesday, August 23, 2011

Ask for Referrals


Too often, people are frightened of asking for referrals. Is it the fear of rejection, or are they concerned about annoying their prized clients? If you're providing truly exemplary service, you shouldn't be ashamed to ask for the opportunity to provide that same service to other people your clients know! In fact, it should be the next natural step after asking a client how the service was.

The way you ask this question, however, is very important. Open-ended questions help people to brainstorm, instead of giving them the chance for a simple "Yes" or "No" answer. Instead of asking, "Do you know anyone else who could use my services?" ask, "Who do you know who could use my services?" The difference in how they respond is amazing!

It's also critical to expect the referral. When your tone or facial expressions show that you don't really believe your client will have a good answer, they won't have one! Don't let your body language change your question into, "I don't suppose you have any referrals for me, do you?" Instead, expect the referral like it's the most natural thing in the world. With enough practice, it will be!

If people seem tentative, or they say they'll think about it, tell them you'll get back to them, and set a specific time to do so. Keep the appointment, even if it's just a phone call. Remind them that this is the way your business model works. You "get buys" with a little help from your friends.

You can also use this language in the signature of your email, below your name and contact information. Every email becomes a mini-billboard, even when you're out of the office and have your auto-responder set.

One of the best referral generators I've heard of is simply a delicious fruit basket. Greg Frost, one of the nation's top loan originators, pioneered this technique. He sends a fruit basket to his client after the close of a successful loan. Unlike candy, which tends to get hoarded by the recipient, fruit has a built-in expiration date, so people keep it on display to share. He sends this fruit basket to his client's place of employment, which makes them feel special. When co-workers ask where it came from, the client simply says, "My loan executive gave it to me." This opens the door to many subsequent referrals.

What Brand Do You Aspire to Be

We all know the NAR stats:

• 87% of consumers start their search online, yet 48% of Internet leads are not responded to

• 90% of consumers would use the same agent again, but only 11% do

• Add these, and other equally dismaying stats, to the ability for consumers to access information without our involvement, and then mix in our industry’s reputation for less than stellar professionalism, and you come to an undeniable conclusion: to be successful in the future, you will either have to compete on price or you will have to deliver an incredible consumer experience.
If you choose to deliver on consumer experience, keep in mind that consumer experience begins before that consumer meets you in person and extends beyond their first transaction with your firm. Does your company deliver an amazing consumer experience?

• Do you have a truly integrated Internet marketing strategy that includes SEO, blogging and social media? Do people like you and find you interesting even before they visit your website?

• Is your website easy to use? Is your content relevant to the real estate consumer? Do you provide useful information and an engaging experience? If not, your potential client can easily type in the next URL and you will never see them again.

• When someone fills out a form on your website, do they receive a professional and courteous response in less than 15 minutes? If you are not responding in less than 15 minutes, you severely jeopardize your chance of doing business with that consumer and give them an unfavorable view of your firm.

• When a client comes to your office, does it look fresh and exciting, or does it look tired? Remember, the average home buyer is a lot younger than you and most of your agents. They are used to going to the Apple Store or Starbucks—not their grandmother’s house.

• When your agents are going to an appointment, are you confident they are capable of delivering an amazing consumer experience worthy of your brand? When they blog or post things on social media, are you confident they are properly representing you in the space consumers start their home search?

• After you close a transaction do you stay engaged with that consumer in a relevant and professional way until they are ready to buy another house? If they started their relationship with you online, they may want to continue that relationship online as well.

If you want to differentiate yourself, you must accept that the consumer experience starts way before they ever express interest in doing business with you and extends way beyond the closing. Your ability to deliver the experience will set you apart and put you in a position to succeed versus those in your market who choose to keep doing things the same way.

Think of brands like Zappos, Starbucks and Apple. They are known for the experience they are delivering…are you?

Jose Perez is the founder and chief visionary of PCMS Consulting. PCMS provides innovative solutions leading brokerages require to enhance their market position and profitability. For more information, please visit www.pcmsconsulting.com [2] or email jperez@pcmsconsulting.com [3].

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com [4].

Have you heard about RISMedia’s Real Estate Information Network® (RREIN)? RREIN is an elite network of leading real estate companies dedicated to providing consumers and their agents with leading real estate information, and committed to the belief that Information Share Equals Market Share. Having only launched this past June 2010, the RREIN network is already comprised of 40 leading brokerages, which make up 575 offices, 30,000 agents, 167,000 closings and represents over $41 billion in transactions. How can RREIN help your recruiting efforts and differentiate your company today? For more information, email rrein@rismedia.com

Friday, August 19, 2011

Shadow inventory falls


Shadow inventory falls, expected to continue
NEW YORK – Aug. 19, 2011 – Standard & Poor’s estimates that it would take nearly four years – or 47 months – for the housing market to work through its shadow inventory at the current rate. While that number is still high, it marks an improvement over S&P’s first quarter report that had estimated 52 months.

Shadow inventory represents homes that are in the foreclosure system but haven’t hit the market yet. S&P defines shadow inventory as foreclosure and REO properties in 90-day delinquency or worse.

“In conjunction with stable liquidation rates, we believe these are positive signs that the amount of time it will take to clear this ‘shadow inventory’ should continue to decline over the next year,” S&P analysts said.

Delays from mortgage servicers in processing foreclosures likely will cause more than 1 million foreclosures to be postponed until next year, RealtyTrac recently reported.

As such, “the shadow inventory will continue to jeopardize the housing market’s recovery until servicers are able to improve liquidation times,” S&P said. “However, if and when that happens, an influx of homes will likely enter the market, increasing supply and driving prices down further.”

Shadow inventories are largest in New York, where S&P estimates it will take 144 months – or 12 years – to work through foreclosure properties at the current rate. That is down slightly from 146 months in the first quarter.

Source: “Standard & Poor’s: Shadow Inventory Levels Begin to Improve,” HousingWire (Aug. 17, 2011)

© Copyright 2011 INFORMATION, INC. Bethesda, MD (301) 215-4688



Tuesday, August 16, 2011

South Florida residential inventory




Compiled by Condo Vultures Realty using the South Florida Shared Multiple Listing Service. Active listings are properties where no current sale contract exists; pending sales are properties in which a contract for sale has been executed, but not yet closed. Listing brokers control the status of a property listing. --

Miami-Dade County has the fastest rebounding home market in the country



Excluding foreclosures and distressed properties, Miami-Dade County has the fastest rebounding home market in the country this year, with prices up 12.5 percent since January, a new report from real estate research firm CoreLogic shows.
But with foreclosures and short sales accounting for more than 50 percent of home sales, overall prices are up only 0.9 percent since January in Miami-Dade. In Broward, overall prices have fallen 3.2 percent since January, according to the report, which uses an index of single-family home prices for June. Non-distressed prices in Broward are down 0.4 percent.

“The difference between the overall [home prices] and our index excluding distressed sales indicates that the price declines are more concentrated in the distressed sales market,” Mark Fleming, chief economist for CoreLogic, said in a statement.

Year-over-year figures are more bleak: Since June 2010, home prices are down 7.3 percent in Miami-Dade County and down 7.4 percent in Broward. Since 2006, home prices have fallen more than 55 percent.

Still, with inventory now declining, homebuyers who want a non-distressed property are facing diminishing supply and quickly rising prices, said Alicia Cervera Lamadrid, managing partner of Cervera Real Estate.

“Prices are going up—there’s less inventory,” she said. “We’re seeing staggering absorption. It’s a little worrying that we’re running out of inventory.”

Sans foreclosures, South Florida’s real estate market is appreciating significantly faster than more stable markets like Washington, D.C., and California’s San Francisco Bay Area.

After South Florida, the strongest non-distressed market this year is the San Jose metro area, where prices are up 9.9 percent since January. In Washington, D.C., non-distressed prices are up 2.6 percent this year.

In terms of sales, South Florida’s housing market has soared this year, with foreign buyers flocking to the region to purchase properties at steep discounts and with all-cash offers. Sales of existing homes are on pace to break a record, according to mid-year data from the Miami Association of Realtors. As a result of the sales bump—along with a severely slowed foreclosure process due to court document irregularities discovered last fall—inventory levels have fallen precipitously. There are about 30,000 properties for sale in Miami-Dade and Broward counties, down from 45,000 last year.

“It’s all about supply and demand,” said Ron Shuffield, president of Esslinger-Wooten-Maxwell Realty. “The fact that we’re at six months of supply is really the sign that we’re turning this corner.”

Despite the positive trend lines, distressed properties, popular among cash investors, continue to put downward pressure on the overall market, with foreclosures selling for discounts of about 30 percent.

As more of those homes begin to be released onto the market in the second half of the year, prices could decline further, economists say.





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© 2011 Miami Herald Media Company. All Rights Reserved.
http://www.miamiherald.com


Read more: http://www.miamiherald.com/2011/08/03/v-print/2343966/miami-dade-housing-prices-up-125.html#ixzz1VCKRLPv3


http://www.miamiherald.com/2011/08/03/v-print/2343966/miami-dade-housing-prices-up-125.html

Monday, August 15, 2011

Rental vacancy rates are at their lowest since 2003


Rental vacancy rates are at their lowest since 2003 and still falling, which will drive up rents even faster than the 2-3 percent average annual increase predicted earlier this year. Moreover, with demand outpacing supply, the rent-to-buy equation is turning increasingly favorable in markets across the nation.

The Census Bureau reported that vacancies for rental housing were only 9.2 percent, 1.4 points lower than a year ago and .5 percent below the first quarter. We haven’t seen a 9.2 percent vacancy rate since 2003. The median asking rent for vacant units was %684.

Meanwhile, multifamily is the only busy part of the building business. The National Association of Home Builders (NAHB) Multifamily Production Index (MPI)—which provides a composite measure of low-rent, market-rate and “for sale” unit construction—inched up to 41.7 in the first quarter, from 40.8 in the fourth quarter of 2010.

The reading of 41.7 was the MVI’s highest level since 2006. The index is based on whether more multifamily developers and property owners believe conditions are improving or that they have grown worse since the last quarter, with 50 being the break-even point. The highest MVI in the last seven years was recorded in 2005, when the index reached 57.

With mortgage rates falling, median home prices below last year’s levels in most markets and rents taking off towards 4-6 percent, homeownership will make renting look unbeatable in markets where renting was always considered less expensive.

For more information, visit www.realestateeconomywatch.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Despite Low Rates, Buyers Still on the Fence


Despite Low Rates, Buyers Still on the Fence
Daily Real Estate News | Monday, August 15, 2011
The Federal Reserve last week announced that it would keep the key interest rate low for at least the next two years. But even low interest rates can’t seem to get home buyers off the sidelines.

“Under normal circumstances, the Fed's announcement might have attracted new home and car buyers and prompted credit card holders to rack up fresh charges,” according to a recent New York Times article. “But with unemployment high and those with jobs worried about keeping them, consumers are more concerned about paying off the loans they already have than adding more debt. And by showing its hand for the next two years, the Fed may have inadvertently invited prospective borrowers to put off large purchases.”

Credit remains tight, despite the low interest rates, and that is also keeping some buyers out, analysts say. Also, with more home owners underwater on their mortgage, they cannot afford to sell their home and move up to a new home, experts say.

Applications for new mortgages have slowed this year to a 10-year low, reports the Mortgage Bankers Association.

Source: “Low Rates May Do Little to Entice Nervous Consumers,” The New York Times (Aug. 15, 2011)

Thursday, August 11, 2011

Miami home sales jump 49 percent

Single family and condominium sales in Miami jumped 49 percent in the second quarter, with a total of 6,768 sales, according to the Miami Association of Realtors. "Miami sales have increased consistently for nearly three years," said Jack Levine, chairman of the board of the Miami Association of Realtors. "Residential sales exceeded last year's levels, which were boosted by the homebuyer tax credit. International buyers and investors continue to fuel the Miami real estate market unlike any other in the U.S." The median sales price in Miami-Dade county fell to $178,800 in the first quarter, according to the report. -- Alexander Britell

Top Ten Ways to Lose Customers in Today’s Market


RISMEDIA, July 6, 2011—Sales and marketing consultant, Brett Clay, author of Selling Change, 101+ Secrets for Growing Sales by Leading Change, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, “Some of the ways salespeople lose customers are perennial. Others are related to the changing market. The biggest mistake, though, is failing to evolve and stay competitive.”
The Top Ten Ways to Lose Customers

1. Don’t Deliver What You Promise
The ultimate way to lose a customer is to take their money and not deliver the goods. To gain customers, under-promise and over-deliver.

2. Don’t Return Their Calls
Twenty-four hour call centers, mobile phones, instant text chat, online knowledge bases, and social media have helped customers become accustomed to instant response. To gain customers, be responsive.

3. Sell Them Features
Customers don’t care about product features. Customers only care about how they can benefit. To gain customers, focus on what the customer wants to do.

4. Don’t Listen to Their Needs
In the drive to streamline operations and lower costs, companies that become focused on themselves and their own needs, rather than the customer’s, will find themselves losing those customers. To gain customers, listen to what customers want—and deliver it.

5. Sell Them a Solution
Selling solutions to customer problems sounds like a great idea—except that today’s Internet-empowered customers have access to the best solutions at the best prices from everywhere on the globe. So, selling solutions results in losing customers to suppliers who offer a better solution at a better price. To gain customers, help them achieve their goals.

6. Assume They Need What You’re Selling
Assuming the customer’s problem is that they don’t own the listing you’d like to sell them and neglecting to discover their real problem is a sure way to lose the customer’s interest. To gain customers, focus on how the customer can benefit.

7. Be Transactional
Companies and salespeople who—under pressure to meet sales goals—focus on minimizing their efforts lose business to those who focus on customer success. To gain customers, add value.

8. Focus on Relationship
The old adage: “Customers buy from people they like.” The new adage : “Customers buy from websites they like.” To gain customers, focus on delivering value.

9. Do What You’ve Always Done
As the market landscape continues to change rapidly, those who continue to do the same things the same way are the proverbial deer in the headlights. To gain customers, invest in new capabilities.

10. Don’t Embrace Technology
Technology is amplifying and accelerating competitive advantages. Individuals and companies that fall behind in technology will deliver inferior service at uncompetitive costs. To gain customers, leverage new tools.

For more information, visit http://www.ChangeLeadershipGroup.com [2].

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com

New HUD map identifies REO properties


New HUD map identifies REO properties
WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) launched a new web-based mapping tool that shows the location of all foreclosed properties held by Fannie Mae, Freddie Mac and the Federal Housing Administration (FHA).

Government-owned foreclosed homes account for almost half of all real estate-owned (REO) properties in the U.S., and the new mapping tool provides useful information for Realtors, local communities, homebuyers and investors.

“In this case, a picture is worth more than a thousand words,” said HUD Secretary Shaun Donovan. “This new mapping tool gives local communities a much clearer picture of where these foreclosed properties are so they, along with private investors, can focus their energies in especially hard-hit neighborhoods.”

In addition to mapping individual properties, the portal provides listing info by neighborhood, with details such as list date, price, number of bedrooms and bathrooms. It also includes links to the government agency that holds the listing – Homepath (Fannie Mae), Homesteps (Freddie Mac), and HUD Homestore (FHA). The tool allows users to search by specific address or neighborhood.

To use the map, visit HUD’s website portal.


Goverment considers turning foreclosures into rentals

WASHINGTON (AP) -- The Obama administration may turn thousands of government-owned foreclosures into rental properties to help boost falling home prices.

The Federal Housing Finance Agency said Wednesday it is seeking input from investors on how to rent homes owned by government-controlled mortgage companies Fannie Mae and Freddie Mac and the Federal Housing Administration.

The U.S. government rescued Fannie and Freddie in September 2008 and has funded them since the financial crisis. The mortgage giants own or guarantee about half of the nation's mortgages and nearly all new mortgages.

At the end of last month, the government owned roughly 248,000 foreclosed homes, officials said. About 70,000 of those are listed for sale. But officials expect the number of foreclosures to soar in the coming months.

Many foreclosures have been stalled so attorneys general and federal regulators can investigate whether lenders cut corners and improperly handled thousands of cases. Once a settlement is finalized, foreclosures are expected to pick up again and further depress home prices.

Converting the homes into rentals may reduce "credit losses and help stabilize neighborhoods and home values," said Edward DeMarco, acting director of the Federal Housing Finance Agency, which oversees Fannie and Freddie.

Homes in foreclosure sell at a 20 percent discount on average, which can hurt prices of surrounding homes.

It also might meet the growing demand for rentals. Since the housing meltdown, nearly 3 million households have become renters. At least 3 million more are expected by 2015, according to census data analyzed by Harvard's Joint Center for Housing Studies and The Associated Press.

A federal "request for information" released Wednesday included an option for previous homeowners to rent out the homes or for current renters to lease to own. Private investors could also be allowed to manage the rental properties.

Officials are also mulling whether to only implement the program in areas hit hardest by foreclosures and in those with high demand for rental housing, such as Arizona and Florida.

The homes include single-family homes and condominiums. The deadline for responses is Sept. 15.

© 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy and Terms of Use.



http://hosted.ap.org/dynamic/stories/U/US_GOVERNMENT_HOME_RENTALS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2011-08-10-13-18-31

Wednesday, August 10, 2011

Locations Affects Valeu in South Florida



Report affirms how location affects value in South Florida real estate

In South Florida’s location-specific housing market, some neighborhoods are enjoying 20 percent appreciation since last year, while others continue to plunge, down as much as 30 percent, according to a new report from real estate research firm Zillow.
Neighborhoods in negative territory—mostly low-income and inner-city locales—outnumber the region’s affluent ZIP Codes, which are on the upswing, so overall numbers still show a downward trend. The median home in South Florida had a value of $140,900 during the second quarter of this year, down 5.4 percent from last year, the report found. More than 45 percent of homes are underwater on mortgages, and 44 percent of homes sold for a loss in June.

“If you have areas where you have a lot of concentrated foreclosures, it impacts the prices of houses surrounding,” said Svenja Gudell, senior economist at Zillow. “In Miami, it’s tough to say, ‘We’ve hit the bottom,’ or ‘We haven’t hit the bottom.’ It’s really tough to forecast.”

Looking at the various ZIP Codes in the region paints a picture of how fragmented South Florida’s real estate market is.

The gainers: Areas with large concentrations of new luxury and waterfront condos, solid bedroom communities in well-established suburbs and the city of Miami Beach.

The losers: Foreclosure-riddled in the southernmost stretches of Miami-Dade County, and inner-city neighborhoods like Brownsville, Opa-locka and Little River. Values have dropped nearly 30 percent, for example, in 33033, which covers parts of Homestead, and similar declines have taken place in Northwest Fort Lauderdale (33311).

ZIP Codes in downtown Miami and Brickell showed some of the strongest gains in the region, as cash investors have scooped up condos and new developments have emerged from foreclosure. Home values in the 33130, which includes Brickell, were up 21.6 percent for the year to $166,400, while 33132 covering downtown Miami’s bayfront neighborhood rose 17.3 percent $232,100.

Single-family home prices in suburbs like Coral Gables, Weston and Pembroke Pines, were up at least 5 percent, as international buyers boosted sales and helped shrink inventory.

In Pinecrest (33156), where real estate agent Hazel Goldman concentrates her sales efforts, median values are up 6.5 percent to $429,200 and inventories are the lowest they’ve been in two years.

“We’re beginning to have two or three offers on each property,” said Goldman, a member of Master Brokers Forum. “Foreclosures in Pinecrest have been few and far between.”

But even as high-end areas like Bal Harbour and Key Biscayne swing toward price appreciation, the most-troubled sections of South Florida’s real estate market continue to lose value at alarming rates.

In ZIP Code 33313, which includes parts of Lauderhill, the median home value is just $40,200, down 22 percent since last year.

Less than a mile from the gleaming Miami condo towers that are currently appreciating, ZIP Code 33136 has seen values slip 23.7 percent, as the Overtown neighborhood there struggles with high unemployment and blight.


By TOLUSE OLORUNNIPA
tolorunnipa@MiamiHerald.com





Read more: http://www.miamiherald.com/2011/08/09/v-print/2350657/report-affirms-how-location-affects.html#ixzz1UdsHX2Ys

A lifeline for underwater homeowners


A lifeline for underwater homeowners
.One company has found early success with a pilot program that cuts the loan principal and mortgage payments for customers who owe more than their homes are worth in return for a share of any appreciation in the home’s value.
If you give millions of seriously underwater homeowners a new equity position in their properties by reducing their principal mortgage debt, will they keep paying on their loans and avoid foreclosure?

Call it a pipe dream or a significant model for other lenders and investors, but one company says it has found an important combination: Modify underwater borrowers’ loans so that their payments are reduced to a manageable amount, cut their principal debt over time but make the deal totally dependent on their scrupulous on-time monthly payments of the new amount plus sharing of a portion of any future profits they make on the house sale.

In practice, the plan works like this: Say you’ve been underwater on your loan. You can’t handle the current payments and you’re heading down the conveyor belt to near-inevitable default and foreclosure. Now the company servicing your mortgage makes you this multipart offer: First we will reduce your loan balance to a level where you will now have 5 percent positive equity in the house. That is, rather than the original value of the property that has you drowning, we will set your debt at 5 percent below the current appraisal value of the house.

Next we’ll modify the mortgage so your monthly payments reflect the reduced underlying principal balance. Then, in annual increments over the next three years, we will write off the amounts of the original debt balance that we reduced. In exchange, we will expect that you do two things: Stay current on your loan payments, and agree to let us share 25 percent of any future gain you make on the house at resale.

That’s the deal Ocwen Financial Corp., one of the largest servicers of distressed home mortgages in the country, began offering more than 3,000 underwater borrowers in a pilot test that began a year ago. The results to date: 79 percent of the customers offered the program in the test signed up, and the redefault rate has been just 2.6 percent — far below the 40 percent to 50 percent rates within similar time periods seen in some federally sponsored loan modification efforts.

Ocwen, which services 460,000 loans and is acquiring a portfolio of 250,000 more next month from Goldman Sachs’ Litton Loan Servicing unit, says the pilot test was so promising that it’s now taking the program national. It already has regulatory green lights in 33 states and expects more to approve in the months ahead.

Ocwen CEO Ron Faris says the key to the program is that the shared appreciation approach allows for a restoration of equity for borrowers, which is “psychologically important” and greatly affects their motivation to keep current on the modified payment terms. It gives them a stake again and gives them some hope.

“Our analytics tell us that an underwater loan is one and a half to two times more likely to redefault than one with at least some positive equity,” he said.

The shared appreciation and principal reduction concept also works for the bond investors who actually own the mortgages, Faris said. The loans keep performing — unlike many other modification plans — and there’s the possibility of a little sweetener at the end in the form of a portion of any appreciation that occurs beyond the revised appraised value on the house.

As currently structured, according to Paul Koches, Ocwen executive vice president and general counsel, there is no set cutoff level of negative equity beyond which the program cannot go. So even if your current loan-to-value ratio is 150 percent — which puts you deeply underwater — the program may include you.

There’s a key limitation, of course: Only Ocwen-serviced borrowers who are both underwater and unable to handle current loan payments are eligible. Since roughly 11 million owners are now underwater on their loans, according to industry data, and 2 million of them are in financial distress and projected to go to foreclosure, Ocwen’s program can only touch a modest fraction at best.

Some large lenders and servicers such as Bank of America and Wells Fargo have initiated principal reduction efforts for some underwater customers, but none to date has announced a shared appreciation feature.

Ocwen’s program already is drawing praise from consumer advocates active in foreclosure prevention. John Taylor, president and CEO of the National Community Reinvestment Coalition, said in a statement that “we hope this innovative effort inspires other mortgage servicers to follow suit.”

Is this the long-awaited magic wand solution to the housing crisis? Not likely. But if major banks and servicers come out with their own versions — and better yet, the Obama administration tells servicers to include the idea in their toolkits — then the impact could be much more powerful.

By Kenneth Harney
kenharney@earthlink.net

Kenneth Harney is executive director of the National Real Estate Development Center



Read more: http://www.miamiherald.com/2011/08/07/2344063/a-lifeline-for-underwater-homeowners.html?story_link=email_msg#ixzz1UdqW92Cl

South Florida residential inventory


Compiled by Condo Vultures Realty using the South Florida Shared Multiple Listing Service. Active listings are properties where no current sale contract exists; pending sales are properties in which a contract for sale has been executed, but not yet closed. Listing brokers control the status of a property listing. -- Katherine Clarke

Burn Your Boat


Burn Your Boat
By John Boe
I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with Coach Lombardi, or are you the type of person who has difficulty staying focused and keeping commitments? Do you allow the negative influences of fear, anxiety, self-doubt and worry to dominate your thinking and sabotage your results?

Sadly, most people fail to achieve their goals, not because they're lazy or lack self-motivation, but because they were never "fully committed" to succeed! I can't think of a single great achievement that has ever been attained without first a plan of action and then an unshakable commitment to its accomplishment.

Walt Disney was arguably one of the most creative dreamers and determined men of the twentieth century. Walt understood the power of commitment and would frequently tell those around him, "When you believe in a thing, believe in it all the way, implicitly and unquestionably."

The ancient Greek warriors were both feared and respected by their enemies. In battle, the Greeks established a well-deserved reputation for their unsurpassed bravery and unshakable commitment to victory. The key to their overwhelming success on the battlefield had far more to do with how the Greek commanders motivated the warriors than it did with issues of tactics or training. The Greeks were master motivators who understood how to use a "dramatic demonstration" to infuse a spirit of commitment into the heart of every warrior.

Once the warriors had been offloaded from their boats onto their enemy's shore, the Greek commanders would shout out their first order, "burn the boats!" The sight of burning boats removed any notion of retreat from their hearts and any thoughts of surrender from their heads. Imagine the tremendous psychological impact on the soldiers as they watched their boats being set to the torch. As the boats turned to ash and slipped quietly out of sight into the water, each man understood there was no turning back and the only way home was through victory.

In your sales career your battles are not fought with weapons on foreign shores, but within the confines of your own mind. A truly committed salesperson does not have the luxury or the time for the self-indulgence of negative thinking.

The true underlying motivation for all success is a deep and unwavering commitment to the task at hand. The sales profession is a demanding and challenging career, but it is also personally rewarding and financially lucrative for those who are fully committed to becoming successful. If you are being pushed around mentally by thoughts of fear, anxiety, self-doubt and worry, it's time to "burn your boat" and become fully committed to your sales career!

"Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, and then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now."

- Johann Wolfgang von Goethe


--------------------------------------------------------------------------------

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.

South Florida home loan modifiers arrested



South Florida home loan modifiers arrested on criminal fraud charges

Four South Florida men, connected with a home loan modification service civilly sued by the Florida Attorney General three months ago, have been arrested on federal allegations that they deceived and defrauded Massachusetts homeowners struggling to keep their properties, officials said Tuesday.

The full story can be viewed at: http://www.sun-sentinel.com/fl-loan-modifiers-arrested-20110809,0,1429182.story?track=ssiphoneapp

Get the Sun Sentinel iPhone app from iTunes: http://www.itunes.com/apps/sunsentinel





Ernesto Vega P.A., GRI, CIPS
Broker President
Realty World South Florida
Office (954) 880-2553
Fax (954)602-9525
Direct (954) 646-5677
Email evega@RWSF.com
Web www.RWSF.com
Governor Broward Chapter MiamiRE
Director, Realtor Association Of Miami Dade County 2007-2010
F.A.R Honor Society Member
Master Broker Forum, Member
REO BOSS Certified




Mortgage Applications Rose Last

US News

Mortgage Applications Rose Last Week: MBA
Reuters | August 10, 2011 | 07:04 AM EDT
Applications for U.S. home mortgages rose last week as interest rates fell to their lowest level this year, an industry group said on Wednesday.

The Mortgage Bankers Association said its seasonally adjusted index of mortgage application activity, which includes both refinancing and home purchase demand, rose 21.7 percent in the week ended August 5.

The MBA's seasonally adjusted index of refinancing applications rose 30.4 percent to its highest level this year, while the gauge of loan requests for home purchases fell 0.9 percent.

The refinance share of mortgage activity increased to 75.6 percent of total applications from 70.1 percent the previous week.

Fixed 30-year mortgage rates averaged 4.37 percent in the week, down 8 basis points from the week before.

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More Top Stories

Sunday, August 7, 2011

Should you add rentals to your services


ORLANDO, Fla. – Aug. 5, 2011 – A sluggish housing market may be biting into your revenue stream: That’s why more real estate professionals find that rentals can be one way to generate extra income for their business.

It’s a way to help some homeowners avoid foreclosure by helping them turn it into a rental. It can also lead to new business: Some owners find could find that earning rental fees allows them to purchase another property. Or current renters could decide it’s time to become a homeowner.

By 2015, an estimated 4.3 million more rental units will be added to the market, and there will be 1.8 million fewer owned-homes, according to David Vivero, CEO of RentJuice, which provides online rental relationship management software to real estate professionals. In other words, 463,000 home sales may be lost by 2015, or up to $2.4 billion in lost commissions. On the other hand, 150 million leases will be signed worth $6.8 billion in commissions.

“If you offer only sales, [a total of] $11 billion in commissions [will be] out of your reach," Vivero says.

While leasing rentals generally generates smaller commissions than selling, it can provide “a steady income stream” that can “help keep frustrated agents afloat,” Vivero said.

Source: “Consumers, Real Estate Pros Tap Shift to Rentals,” Inman News (July 29, 2011

Thursday, August 4, 2011

Three Mysteries of Highly Successful Agents

Working with tens of thousands of brokers, agents and their associations each day, we come across a few success stories. Over time, common denominators reveal habits and secrets of some of the most successful REALTORS®.

While attitude has a lot to do with success, there are many tangible ideas and tools virtually anyone can take advantage of. As you will quickly realize, hardly any of those ‘revealed’ in this article are secrets or mysteries. The real secret lies in the ability to take action and apply the ideas, rather than in the knowledge itself. Here are three ideas.


Top Agents Are Easily Found on the Web – With a third of all home buyers starting their search online, and a whopping 90 percent using the Internet in the buying process, the winning agents are those found more easily where buyers lurk. There are consumer real estate portals, search engines, auction sites and classified ad sites. The Point2 listing syndication service available for free through nearly 250 MLSs and associations in the United States is a great way to achieve high exposure with virtually no effort.

Another way to be found is through Search Engine Optimization (SEO). Today you can automate SEO, with the new Site Builder website product by Point2, launched this past June. Just select the city you operate in and a website with great initial SEO is generated for you, meta tags and all!

They Take Time to Add Rich Content to their Websites – This mystery does not pertain to a technology tool, but a discipline. One agent we know of and that we wrote about in a separate story gets 80 percent of his business from his website! That is a number worth paying attention to. He does it by engaging visitors with rich content.

“If I had to pick one aspect that works… well, actually there are several. I believe the ability to display a large number of photographs, room for plenty of information and the creation of a virtual tour environment is very much appreciated by my clients and potential clients. These three features not only serve to market the property well but also reflect on the client’s perception of my professionalism.”


They are Good at Converting Leads into Revenue – You might be surprised at how many leads are left to rot in agent inboxes. As the majority of prospects will go with the first agent who responds to them, having the right tools in place to help you be first out of the gate is key. Check if your website incorporates a lead management system that captures inquiries coming in from your listing syndication efforts and if it routes leads to your cell phone. This is extremely important to beat the 30 minute patience guideline of online prospects. This strategy is a winner!

Perhaps one of the greatest myths out there is that knowledge is power. It is not. Knowledge without action is nearly useless. Power, as Tony Robbins, one of my favorite life and motivational coaches says, is the ability to take consistent action towards a specific goal. That’s when luck also seems to kick in!



Three Mysteries of Highly Successful Agents

Wednesday, August 3, 2011

Mortgage applications up nationwide

Mortgage applications increased 7.1 percent nationwide for the week ending July 29, according to weekly data from the Mortgage Bankers Association released today. Refinancings also increased 7.8 percent from the previous week.

The refinance share of mortgage activity increased to 70.1 percent of total applications from 69.6 percent the previous week. The adjustable-rate mortgage share of activity increased week-over-week to 6.6 percent from 6.1 percent of total applications.

The average contract interest rate for 30-year fixed-rate mortgages decreased to 4.45 percent from 4.57 percent, while the average contract interest rate for 15-year fixed-rate mortgages decreased to 3.52 percent from 3.67 percent.

"Treasury rates plummeted more than 20 basis points last week as all eyes were focused on the debt ceiling negotiations in Washington, and economic data depicted much slower than anticipated economic growth," Michael Fratantoni, MBA's vice president of research and economics, said in a statement. "Mortgage rates fell, with the rate on 15-year mortgages reaching a new low in our survey. Refinance application volume increased, but even though 30-year mortgage rates are back below 4.5 percent, the refinance index is still almost 30 percent below last year's level. Factors such as negative equity and a weak job market continue to constrain borrowers." -- Miranda Neubauer