Salespeople can outdo competitors by taking one of two avenues: lowering prices or boosting the quality and quantity of service they provide to customers. All too often, however, they make the mistake of dismissing customer-service requests as an administrative burden rather than embracing them as an opportunity to distinguish themselves from the rest of the field.
Consumer polls have shown time and time again that customers will pay more for a product when impressed with the level of post-transaction service they receive. Real estate professionals who get into the habit of providing stellar service will reap the benefits in the form of increased sales, improved customer loyalty, and more business due to positive word-of-mouth advertising from happy clients.
Practitioners can ramp up their customer service by:
1. Responding to customer calls and e-mails within an hour.
2. Mailing a handwritten thank-you note to new customers once a transaction closes.
3. Proactively contacting customers to see if they have any service needs.
4. Handling customer requests expeditiously.
5. Building rapport and strengthening relationships with top clients by taking them out for a casual meal.
6. Keeping in touch with customers by mailing out a motivational or business article every six months or so.
Daily Real Estate News | Monday, December 05, 2011
No comments:
Post a Comment