Daily Real Estate News | Tuesday, November 22, 2011
More real estate professionals are using video to market their listings, taking viewers on a walk-through and making them feel as though they are on an actual tour. These videos can be included in e-newsletters and posted on blogs, Web sites, and Facebook pages.
Nearly three-quarters of home owners surveyed by Postling said they would prefer to work with REALTORS® who use video. Coldwell Banker chief marketing officer Mike Fischer says, "People don't necessarily believe the photos; photos don't tell the whole story...What video can offer to a listing is just additional information and texture."
Sotheby's International Realty recently launched a YouTube channel, and its agents depend on professional videographers to shoot and edit their videos. However, many agents handle those tasks themselves, focusing on recent improvements and eliminating footage of small bathrooms and other less impressive features. They generally stick to a couple of rooms and keep the video short, hoping that viewers will make an appointment to see the rest of the home in person.
Although agents see the value of adding video to their marketing plans, they say videos will not help sell overpriced homes; and some have not embraced video because of the time and money involved in their production.
Source: "Cinematic Selling Points," Express (D.C.) (11/18/11)
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